RIM to promote Aathi

Source: http://chennaionline.com/film/News/2006/01reliance.asp

Reliance India Mobile has announced its association with 'Aathi', a Vijay entertainer. Under the popular 'Showtime' property, the mega movie promotion platform, Aathi is aimed at enthralling RIM subscribers as a special Pongal package.

Aathi, an action packed thriller, has Vijay and Trisha in the lead star cast. Directed by Ramana, the movie has music by Vidyasagar, some of which has the potential to make it to the top of chartbusters. S A Chandrasekhar (popularly known as SAC) is the producer of this much-awaited flick.

“This event reiterates RIM's leadership in the field of unique mobile application suite as it offers the technology-savvy customers a powerful entertainment forum and a chance to experience a practical and modern communication tool. The content of this movie was released on the R World suite of data applications exclusively for Reliance IndiaMobile subscribers. They have to log onto R-World>MoviesNMore>Cine Ulagam section to access Aathi movie zone, where they can watch trailers, download ring tones, wall papers and participate in the contests. This latest initiative would make the mobile experience of all RIM customers even more exciting and enjoyable," said V G Somasekhar, RIM Geography Head, Tamil Nadu.

“Reliance IndiaMobile Showtime is a special entertainment platform brought exclusively to our customers through CDMA 2001X-based data capable handsets. This 360 degree effort also provides us an opportunity to showcase our broadband technology and an alternative platform for movie promotion," added Somasekhar. "We are committed to giving the customers the best at outstanding value. This stems from our philosophy that customers are the engine of our growth and success. In the process we are opening access to telecommunication in all it forms," Somasekhar said.

Aathi-related mobile data application will offer customers the opportunity to experience premium quality entertainment and the latest in high-quality mobile communication, he added. The hero of the movie will anchor his movie's preview on mobile phones, revolutionising data application in mobile telephony. All RIM subscribers in Tamil Nadu can view Vijay's interesting material on 'Aathi'.