April 29, 2008
IPL fever has caught on India and entire nation is gripped with cricket mania. Chennai Super Kings has been performing in an exemplary fashion till date not having dropped a single match. Ilayathalapathy Vijay is the brand ambassador from tinsel town for CSK who has been doing his duty religiously, cheering the team in all the matches.
The buzz that is doing the rounds in the industry is that IPL matches have made a dent in collections of the recently released films. The general norm in the industry to release a film during summer vacation is to attract the youth community. But cricket fever has affected box office collection to a large extent and many films which are due to release this vacation may see a postponement, thanks to cricket.
Vijay’s Kuruvi which was initially slated for a May 2nd release is getting postponed by a couple of days to 3rd May which is a Saturday and this is very unusual in filmi world. When probed, it was revealed that a CSK match is scheduled on Friday the 2nd May and the authorities did not want to risk a release on that day. Looks like the cricketer Vijay has overshadowed actor Vijay this time!
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