Indian Express
Thursday July 17 2008 00:00 IST
IT was just three years after his first film Apoorva Ragangal. The year being 1978. And Kalaipuli S Dhanu, a distributor then, had acquired distribution rights for Rajini’s Bhairavi.
In a bid to perk up the movie’s sales, he christened Rajinikanth ‘Great Superstar’ in the film banners and posters, thus becoming the first one ever to refer to Rajini as the Superstar. Later, in the 1980s, after Billa’s release, Rajini actually made the climb to superstardom and has been referred to by that title ever since.
Now some of the younger actors who want to attain the dizzying heights Rajini has reached, have started using the title Superstar.
Vijay
A striking similarity goes with actor Vijay, who after three years in the industry was called Ilayathalapathy (the younger general). He was first referred to as the Ilayathalapathy in Rasigan, his third movie. A striking similarity goes with actor Vijay, who after three years in the industry was called Ilayathalapathy (the younger general). He was first referred to as the Ilayathalapathy in Rasigan, his third movie.
His race for superstardom began then and is yet to cease, with Vijay using movie titles similar to Rajini’s (Thirumalai that’s similar to Annamalai, for example), and resorting to antics and style like the Superstar, which continues even now, (Remember the coin tossing scene in Kuruvi?). Whether these have found favour with the Superstar is an altogether different issue. Even in Sivaji, Rajini’s last, Vivek’s dialogue against youngsters mouthing punch dialogues, was perceived as an indirect criticism from Rajini’s camp against Vijay and Simbhu.
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