FI R on Diwali Releases!

By Moviebuzz | Monday, 12 November , 2007, 09:53

It is early days, but the First Information Report (FIR) on Diwali films four days after its release, clearly indicate that it is going to be a lukewarm festival season. There are no super hits, and the public opinion on the Diwali releases is not very encouraging.

Added to that, super hit films (Ghilli, Godfather, Madurai, E, Dishum, Chennai-60028) on television and India-Pak ODI at Mohali on Diwali day and later Kanpur ODI on Sunday, ate into box-office collections of Tamil films.

And in Chennai city the demand for Shah Rukh Khan's Om Shanti Om was more than any other Diwali releases, though it was playing in four screens!

At the Box-Office in Tamilnadu- Azhagiya Tamil Magan and Vel are neck-to-neck throughout Tamilnadu, with ATM having an edge in urban areas (ticket prices are more) and the fantastic opening on Diwali day, while Vel is scoring heavily in B & C stations of Madurai, Salem and TK. But distributors unanimously feel that Vel is a safe bet in the long run.

Polladhavan which started slowly is picking up especially in urban areas, and is very good in Chennai city, Chengalpet and Coimbatore. It has potential to pick up big time, in the coming days. Kannanmoochi Yaenada is collecting only at Sathyam and Inox in Chennai and Mayajaal in NSC area, rest of the state it is a goner, while Machakaran collections are uniformly bad across the state.

Says Jayavel Murugan, leading distributor for Tamil movies in US : “Azhagiya Tamil Magan and Vel have opened in 20 cities across America. I had brought both the films at record prices and is comfortable with the turnout. Added to that ATM audio is a chartbuster in USA”.

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