Saturday, March 03, 2007

Box office - Feb 23rd to March 2nd

POKIRI - BOX OFFICE NO. 4 (LAST WEEK NO. 1)

Cast: Vijay, Asin, Prakash Raj, Napolean
Director: Prabhu Deva
Music: Mani Sharma
Production: Kanagarathna Movies

Pokkiri

A mass entertainer. The director has not bothered himself by trying to give any message. Has reigned supreme ever since Pongal. An undisputed victory.

Screen Talk:
Its racy right from the word go. The usual Vijay formula of dance-fight and romance has worked yet again. His fans are loving it. Prabhu Deva has done a great job and add to it the songs that are superhits.

Trade Talk:
Taken a slight fall due to new releases; however doing 20 shows in Chennai. Has netted close to 16 crores in total collections so far. In trade terms: ‘All class superhit’.

N.O. Shows in Chennai: 20.
N.O. Weeks Completed: 7.
Average Theatre Occupancy: Had 100% occupancy for the first three weeks. Slips to 43% due to other movies coming in.

Verdict: Blockbuster.

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