Sunday, 25 February , 2007, 15:33
It may sound bizarre, Vijay’s Pokkiri is a bigger hit, than Kamal’s Vettayadu Vilayadu, but at the box-office the latter is the winner!
How did this anomaly happen? Simple – mathematics! Ticket rates controlled by the state government are only 60-70 percent of what prevailed during the free market rates at the time of release of Vetayadu Vilayadu!
More audience have watched Pokkiri than Vetayadu Vilayadu in Tamilnadu, but is not reflected at the box-office collections. Says Meenaxi Sundaram, Manager of Mayajaal Multiplex on ECR in Chennai: “ Vetayadu Vilayadu, was seen by 31,293 audiences in 57 days run, while Pokkiri has already been seen by 31,419 audiences in 42 days (till Feb24) and still running”.
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