By MoviebuzzSunday,
08 January , 2006, 13:02
Vijay seems to have understood the importance of marketing himself and his films. Last Diwali, he spent a day among the commoners in Sivakasi as a part of promoting his Sivakasi.
And now with Aathi due for release on Pongal Day, he has ensured thathe wins the support of his traditional B and C audience by turning`Farmer for a day'!
Vijay celebrated Pongal a week before the festival, in Nemam village(60 kms from Chennai) near Poonamalle along with the villagers. There was a huge crowd to receive him which consisted of his fans, villagers and the press.
Vijay was dressed as a typical Tamilian, in a white silk veshti and shirt. He went around making small friendly talks with the localsinsisting that he name a new born. He named the child Saravanan.He then visited a temple and had a meeting with the villagers under a banyan tree. The ladies offered him the traditional sweet pongal.
Soon our `Ilaya thalapathy' went into the fields and indulged inharvesting. Said Vijay: "It was a totally new experience for me. I am happy to spend a day with the farmers and my fans".
Remember that his Sivakasi trip was telecast on Vijay TV for Diwali and this time his trek to the fields will be shown on SUN TV on Pongal Day.
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