By Behindwoods News Bureau.
November 19, 2007
Remixes are in, and has carved a niche for itself. Filmmakers are now consciously trying to introduce remixes of old classics as item numbers in their movies and even make sure the videos are catchy enough. The recently released Polladhavan bears testimony to that fact with the `Engayum Epothum…' from Ninaithaale Innukum number, remixed by rapper Yogi B who also featured in the video, creating waves in the audio market. Since Deepavali, its videos are being aired in all TV channels and this has added to the buzz around the movie that is already on its way to become a smash hit.
Azhagiya Tamil Magan the most-expected Deepavali release also has a remix number, from the famous Sivaji classic `Pon Magal Vanthaal…' set to tune by none other than the maestro, A R Rahman, himself. This chart buster is now being aired on TV as a teaser, which has generated enough buzz among the audience, with its glitzy sets and visual effects. Producers now have found another way of wooing the audiences to theaters.
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