Apr 25, 2008, 18:39
Nope, it isn’t the box office performance we intend here. While the ticket counters are enjoying a forced vacation of sorts, IPL matches are dictating terms with skyrocketing TRP rates on television. And brand ambassadors Vijay and Shahrukh Khan couldn’t ask for more with the teams they endorse reaping success after success.
While Vijay endorses the Chennai Super Kings, Shahrukh owns and endorses the Knight Riders (Kolkatta) team. Of the matches held so far, Shahrukh’s Knight Riders won the matches played against Mumbai Indians and Kings XI Punjab. Chennai Super Kings brought home the matches against Deccan Chargers and Royal Challengers.