Global recession seems to be the buzz word these days. It is affecting all walks of life in various ways. Needless to say, tinsel world is also drastically affected by recession. A few years back, movie industry witnessed a sudden influx of corporates into their domain, who were willing to try different types of films for different types of audience.
This encouraged the entry of talented youngsters who were giving quality films in many of the Indian languages. Corporatisation also saw the sudden steep in the salary offered to top stars.
However with the recession, things have turned a volte-face and now the industry is working towards bringing down the salary of stars to keep them going. In Bollywood, many leading stars have opted to go down on their salary. In Kollywood too it has been said that corporate film companies will be reducing their salaries to the stars and stars like Ajith and Vijay also will be reducing their remuneration. When President of Producer's Council Rama Narayanan was approached to give his opinion on this, he said, "I am not aware of the salary policies of the corporate companies towards Tamil stars. But our council will be discussing on this in our next meeting."